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Montbell Partners with the Agency for Cultural Affairs on Japan Heritage

Japan Heritage
Montbell Co., Ltd. has joined the "Japan Heritage Official Partnership" with the Japan's Agency for Cultural Affairs.

This partnership aims to collaborate between the Agency for Cultural Affairs and private companies or organizations to promote the appeal of Japanese culture and traditions both domestically and internationally. By allowing people to experience and feel the stories of Japan Heritage, it seeks to deepen understanding of various tangible and intangible cultural properties and revitalize Japan Heritage areas.

The Japan Eco-Track Promotion Council has also joined the "Japan Heritage Official Partnership."




These link to the Japanese site.

Commissioner for Cultural Affairs Shun'ichi Tokura and Montbell Executive Director Shiro Takeyama holding the partnership agreement together.
The Japan Heritage Official Partnership Program signing ceremony (2nd round) was held on February 13.

(Pictured from left: Commissioner for Cultural Affairs - Shunichi Tokura, Executive Director of Montbell - Shiro Takeyama)

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